Hello world

Hello world.  

The first posts on one's blog are always a little awkward.  What do you talk about?  What are you, the hungry masses, hoping to gain from reading these posts? Will you like me?

Let me help clear some of these questions.

My articles focus mainly on the marketing and advertising industries.  That said, however, these industries bleed easily into so many other areas, from technology, consumer behavior, and finance to media, entertainment and even celebrity gossip.  You can expect my posts to touch on one, or many, of these themes.  How exciting!

In the meantime, sit back, enjoy the rest of the shiny new website and keep your eye on this blog page.  And, as always, feel free to reach out, connect and comment.

Oh, and if you want to know how often I post, you're guess is as good as mine.

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Behavioral Economics and the Advertising Craft